A REFINED AND THOUGHTFUL DESIGN 


Expanding on the legacy of the original Vega design from 1997, Artifort introduces two entirely new product lines in 2025: the Vega Lounge Chair and the Vega Chair. Designed by Jasper Morrison, this refined and thoughtful collection seamlessly integrates circular design principles, functionality, and modern aesthetics. 

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IN CONVERSATION WITH 
JASPER MORRISON


Few designers have influenced our interaction with everyday objects as profoundly as Jasper Morrison (London, 1959). Renowned for his thoughtful approach, he crafts designs that quietly elevate daily life—simple, functional, and effortlessly timeless. With the launch of the Vega Chair Collection in 2025, Morrison revisits his original Artifort design with a fresh perspective. Artifort spoke to Morrison about his design vision for Vega.


How would you describe the design of the Vega?
Jasper Morrison: "I designed the original Vega a long time ago. It’s stayed in production for over 25 years but looking at it again recently I noticed the design language of it seemed a bit too strong."


How does Vega reflect your signature ‘Super Normal’ design philosophy?
"Well, Super Normal is always the goal, but it’s a quality that a product acquires with time. I wouldn’t say the original Vega met the criteria of having a discretely positive effect on the atmosphere wherever it might be, but perhaps the new model will with time."


Why did you select this particular form for the Vega?
"It was the tubular structure which came to my mind after a bit of sketching and the upholstery followed with the idea of varying the colours of the seat and back."


You originally designed the Vega for Artifort 27 years ago, and now the collection is expanding. Have you made any improvements based on what you’ve learned over time?
"I hope so! I think we have improved the ergonomics and the general character of the chair."


You have been described as a detailoriented person, How does that reflect in the design of the Vega chair?
"Isn’t every designer a detail person? I mean you have to take care of the whole design, not just the visible parts…"


What challenges did you encounter while designing Vega, and how did you overcome them? 
"The complications were mainly technical ones and apart from providing the 3d’s and adapting them through the development it was mostly the Artifort technical team that had the challenges I think. We have a lot of ergonomic experience so getting the comfort right isn’t so complicated. We spent more time working on the proportions to get it looking as natural as possible."





ABOUT JASPER MORRISON

Known for his ‘Super Normal’ approach to design, Jasper Morrison looks to find the exceptional in the world of the ordinary. In his work in furniture, lighting, electrical products and tableware, he strives to create good examples of understated, useful and responsible design. Born in London in 1959, he studied at Kingston Polytechnic, the Royal College of Art, and at Berlin’s HdK. In 1986 he opened his Office for Design in London. From there he continues to work for manufacturers worldwide on a broad range of projects. He has published several books with Lars Müller Publishers, including A World Without Words, The Good Life, A Book of Things and Super Normal (with Naoto Fukasawa). For Artifort, he has designed the Vega Chair and Vega Lounge Chair.